by ehaldi
Stacey J Warner is an Intuitive Coach, and she works in Life Coaching, Business Coaching and Equus Coaching. She set out to start to brand her self and her business…but she ran into a problem. When she hired someone to do her logo and her brand identity, she found herself with a logo that violated copyright laws (lesson, you get what you pay for!). I wanted to help her with this situation and we got together to talk about what […]
by ehaldi
Hidden Expedition: Smithsonian, Hope Diamond. This is ‘The Device’. I wanted a way for the player to get messages from the people that were helping them along their journey, but who may have been working a world away and this is what we designed for our contraption. This was designed to look like it was an antique of sorts…but still functional for what the player needed. There was a visual design and a thematic tone to this game that was very […]
Categories: Creative Direction, Home
by ehaldi
DISCLAIMER: Artwork done by art team. My role was Senior Producer and served as interim art director. Fairway Solitaire- Windows 8, Windows Phone, iPad, iPhone, iPod Touch, Android, Kindle Fire, Mac and PC. Fairway Solitaire a finalist for the 1st annual Tabby Awards Fairway Solitaire won IMGA’s Excellence in Gameplay 2013 IGN nominated Fairway Solitaire as one of the five Best Mobile Board Games of 2012 Fairway Solitaire a finalist for Best Mobile Game and Best Casual Game by the […]
Categories: Creative Direction, Home
by ehaldi
As the Co-Designer/Producer of this project/adventure game I really wanted to sink my teeth into getting the intro to a place where the story was really being set up for the user, creating some mystery and wonder. The story of the Hope Diamond is so amazing, and this intro helps sell the legend that drove our fact meets fiction tale. The images story board is from my original scribbles, I wrote the dialogue and set up the scene as well. […]
Categories: Creative Direction, Home, Illustration, Videos
by ehaldi
These sketches were the design for a U.S. History Bobblehead matching game, that went into Hidden Expedition: Smithsonian, Hope Diamond. A big chunk of our game occurred in Washington DC and you just can’t go there and not think about US history…it’s everywhere. We needed a puzzle for you to gain access to something, so you had to help this person with their souvenir bobble heads. The goal of the game was to match the 3 pieces (Head, Torso and Legs/Base). […]
Categories: Creative Direction, Home, Illustration
by ehaldi
Jeff Grossman does work as a Golf Course Designer and he came to me looking for a logo for his business. He had some ideas about what he wanted, but as it works a lot of times there are too many ideas and they need to be simplified and made to be more elegant. He had the idea of having a very hand drawn/brush stroke kind of green and when I started doing that it just appeared to me…a G […]
by ehaldi
Backyard Sports Story Books. I have always loved books, in particular kids books. When I was working as Creative Director for Humongous Inc. we signed a deal with Grosset & Dunlap (Stonesong Press) to do a multi-book series to support our Backyard Sports Video Game brand, I was so excited. Michael Teitelbaum (writer) them and Ron Zalme (illustrator) were selected by the publisher and they got started. The original direction was to put these kids into these super fantastical situations and […]
Categories: Creative Direction, Home
by ehaldi
Every band needs a logo. I think every one and every thing could get away with having a logo. My band is no different. We play old punk and post punk classics (Sex Pistols, Dead Kennedy’s, Joy Division, The Cult, Psychedelic Furs, The Clash) and so on. The fun story behind where the name came from…we were having a big high school reunion where multiple graduating years could attend. We hired a band and they said ‘how long is this […]
by ehaldi
My nephew and his baseball team decided that they wanted to be called the Aztecs this year. When they asked me to make them a logo, I started to research what the Aztec people were really all about, and damn they were fascinating! I find with logos like this, the more authentic and researched the subject is the more natural is that they feel when you design the mark…and when designing for a culture it made it all the more […]
